How Long Do I Have to Wait to Upload on Instagram Again

How often should you mail service to Instagram each week?

If you work in social media, you've probably asked yourself this verbal question at one point or some other.

To find the answer, Later analyzed over 81 meg feed posts (excluding Reels and IGTVs). Here'south what we plant:

How Many Times Should You Post on Instagram Per Week?

Based on our analysis, the more than you postal service on Instagram per week, the greater your overall reach will exist. Similarly, posting more typically equals more likes and comments in total.

However, the rate of reach and appointment per private postal service varies as more posts are shared — and this changes even more depending on how many followers an account has.

• For accounts with under 1K followers: posting 14 times per calendar week delivers the highest achieve and date rates per post.

• For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach charge per unit per mail service, while posting once per week delivers the highest appointment rate per mail.

• For accounts with 250K+ followers: posting only once per week delivers the highest attain rate and engagement rates per post.

*NOTE: When we analyzed the results in smaller ranges (e.thou. 1K-10K followers, 10K-20K followers, 20K-30K followers, etc.), the findings were the same — hence why the 1K-250K range is grouped together.

Reach rate is a valuable indicator for brand exposure, while date rate can indicate how well your content is resonating with your community.

In an platonic earth, you desire your reach and engagement rates to be equally loftier as possible for every postal service you share, while all the same posting frequently enough to brand an impact.

How Follower Count and Posting Frequency Impacts Feed Post Performance

When we look at the data as a whole, reach and engagement rates per post are optimal when 14 posts are shared per week (or twice per day, on boilerplate).

However, when nosotros segment the data by follower count, some seriously interesting trends arise.

For accounts with less than 1K followers, the more feed posts you can share on Instagram per week, the better.

Both accomplish and engagement rates per post ameliorate every bit posting frequency increases per week, with the average engagement rate climbing from 3.1% at one post per week, to 4.9% at 20 posts per week.

To put this into perspective, if an business relationship has 500 followers, the number of engagements will abound from 15 (at one post per week) to 500 (at 20 posts per week). That'south quite a significant increase.

This is likely because these micro accounts don't have a big community of followers as their primary source of engagement — they're relying on new audiences to comment and similar their posts via hashtags — and reach rate grows with each additional mail service shared.

For accounts with between 1K-250K followers, achieve rate per post still improves as more feed posts are shared, but engagement rates see a meaning decline.

This could be due to audition fatigue, a drop in content quality as volume increases, or the fact that the Instagram algorithm typically just promotes your most recent post to your followers.

For accounts with over 250K followers, both reach and engagement rates per post decline significantly as more feed posts are shared per week.

This decline in reach rate could exist due to the fact that these mega accounts are less probable to rely on hashtags every bit their chief source of attain.

Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per mail.

It could also be that accounts of this size are more focused on using Instagram Stories to engage with their community. Stories are informal and engaging, making them perfect for daily interactions and human relationship-edifice.

ICYMI: With Later , you tin plan and schedule a full calendar week's worth of Instagram posts in less than 20 minutes, and so you lot tin increment your posting volume without losing fourth dimension from your decorated schedule.

How Number of Posts Shared Per Week Impacts Follower Count

Based on Later'due south analysis of over 917K unique accounts, users that post more times per week typically take more followers.

As you can run into, there's a clear correlation betwixt posting frequency and the boilerplate number of followers an account has.

Notwithstanding, information technology's worth noting though that this could be due to the blazon of accounts that are posting more frequently.

For instance, a professional person influencer or well-known brand is likely to post more than per week than an everyday user — information technology's much more probable to exist a total-time profession, rather than a function-time side hustle.

And then, How Oft Should You Post on Instagram?

The reply? It all depends on your goals.

If your goal is to attain new audiences, posting more oftentimes on Instagram, paired with an constructive hashtag strategy, is always a good thought — especially if you have nether 250K followers.

According to our assay, for the best reach rate per post, you should post:

• 14 times per calendar week if yous accept under 1K followers

• 14 or 20 times per week if you have 1K-250K followers

• 1 times per week if y'all have over 250K followers

If your goal is to increase your engagement rate, you should post:

• xiv times per calendar week if you have under 1K followers

• 1 times per week if you lot accept over 1K followers

But attempt non to go too caught upwardly on the numbers — protecting your mental wellness and creatingquality content that drives real value for your audience should ever usurp quantity.

And recollect: there is no 1-size-fits-all approach for posting frequency on Instagram. Instead, use this information as a starting bespeak to gather insights and experiment with your ain account to find what rings truthful.

With Afterwards's free social media management platform, you tin can plan, prep, and schedule your Instagram posts from one easy-to-use dashboard, and so you can create a best-in-grade content strategy that supports your goals.

Plus, you can visually programme how your posts will look in your Instagram feed earlier they go live — then your profile looks on point and tells a cohesive story. It's one of the best ways to catechumen contour visitors into followers!

Plan and preview your Instagram feed in accelerate with Later for complimentary! Sign up and first creating an crawly Instagram account today:

Editor'south Note: Study based on analysis of 81M Instagram feed posts published via Afterwards betwixt 2019-2021, from 917K unique users. Excludes Reels and IGTV posts. Data by Annie Yao .

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Source: https://later.com/blog/how-often-post-to-instagram/

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